The Connecticut Trust for Historic Preservation has adopted a new name and a new logo. Beginning January 1, 2020, we will be known as Preservation Connecticut.
First, some background: the decision emerges from a thoughtful process that defines our work as a vital, forward-looking priority, not just an exercise in nostalgia. At the same time, we strongly believe that best way to be forward-looking is to be thoroughly grounded in history, to embrace the best in our past.
Our goal is to preserve historic places for people. Historic buildings and sites reflect our state’s pride, diversity, experiences, and shared stories. Preserving them makes a valuable contribution to Connecticut’s ongoing life—by fostering healthy communities, creating affordable housing, boosting economic and business development, and offering sustainable alternatives to new construction.
In doing so, we have expanded our reach to connect with new audiences. As we do so, it’s important that they grasp quickly what we do and understand that we’re here to help.
Preservation Connecticut is clean and simple for everyone. It brings clarity as we make a shift in our approach.
With a new name and approach comes a new logo. We’ve had quite a few over the years.
The logo we have chosen—after considerable thought—captures the spirit of our other designs but is intended to carry us into the future. It is bold, direct, and will show up clearly on print materials and digital platforms.
Over the next few months, you’ll see our new logo on our websites, in advertisements and in Connecticut Preservation News. We hope it’s easily recognizable, and that you feel inspired each time you see it.